A Must-Read for Catering Brands: How Eco-Friendly Packaging Boosts User Affinity?
When a consumer receives takeaway, which one is more likely to make them remember your brand: a meal box marked “compostable” or an ordinary plastic box? The answer is obvious. In today’s era where “green consumption” has become mainstream, eco-friendly packaging has evolved from a “bonus” to a “necessity.” Based on experience serving over 500 catering clients, Anhui Nature summarizes 3 marketing values of eco-friendly packaging.
After a chain milk tea brand used Anhui Nature’s sugarcane fiber cups, it launched a “empty cup composting challenge” on social media. Users spontaneously shared the degradation process, with the topic’s readership exceeding 5 million, directly driving a 15% increase in store sales.
Logic: Eco-friendly packaging provides brands with a “spreadable story,” making consumers more inclined to choose “responsible” brands when selecting similar products.
Cost Reduction: More Economical in the Long Run
Many catering owners worry that “eco-friendly packaging is too expensive,” but actual calculations show:
1. For bulk purchases, the price difference between Anhui Nature’s PLA meal boxes and ordinary plastic boxes can be controlled within 10%-15%;
2. Zero risk of policy fines (e.g., some cities fine non-eco-friendly packaging per unit);
3. Increased user repurchase rate (data shows 72% of consumers are willing to pay 5% more for eco-friendly packaging).
Practical Suggestions: Full-Process Design from Packaging to Promotion
Choose the right products:
Match materials to scenarios (e.g., heat-resistant PLA for hot food, sugarcane fiber for cold food). Anhui Nature’s customer service team provides free selection consulting .
Strengthen labeling:
Clearly mark “degradable” and “composting guidelines” on the packaging, or even print the brand’s environmental philosophy to enhance user perception.
Link with marketing:
Launch “recycling programs” (e.g., customers can exchange empty boxes for coupons) or cooperate with environmental organizations (e.g., donate 1 cent to tree-planting institutions for each meal sold).
The value of eco-friendly packaging goes far beyond “compliance.” It is a bond connecting brands with consumers and an inevitable choice for long-termists. Want to learn more catering industry eco-friendly packaging cases? Check Anhui Nature’s customer stories
